Goal:
Commercials and Animations
Process:
Once marketing efforts started to branch out to TV and online we needed a more eye-catching logo. Using After Effects I took our standard white logo and animated text sliding next to it to show case all the various things RideNow sells and fading in the now. Once the fade is solid for a full second I transitioned out the white with a blur effect and brought in the full-color logo that was hiding underneath it. Using some basic masks and feathering some lighting effects over to produce the shine and glimmer that appears in the animation.
Test Footage:
Utilizing our affiliation with Yamaha I downloaded one of their promotional videos used by all dealers. I applied a basic logo to the beginning and the animated logo to the end to show what a full commercial would look like.
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