I am creative, working the web to make it better, I am a shark guru & I am all for positive energy!
Create a website/app based presentation
I always like to start with sketches, wireframes, final composition and production, but I had to move quickly.
Due to the time constraints (5 days), I skipped wireframing and went straight to the composition. I made sure I was on brand with Jaguar and Land Rovers content, fonts, logos, colors, and photos.
Once my compositions were approved, I built them in HTML, CSS, JavaScript, and Lightbox.
Create emails for large scale events
We had a whole department of talented people who would coordinate, plan and run full events all over the world. They usually needed stuff from me. Like emails, landing pages, posters, fliers, sometimes business cards, or print materials. Even the occasional powerpoint. Mainly emails.
Over 14k Emails and counting
Through my career with Insight, I built over 14,000 emails utilizing various templates, script styles, coding tricks and utilizing Marketo, Exact Target, and Outlook.
After the copy was provided, I would be allowed(within reason) to design banners, play with logo and or various font styles. I would try to match the campaign styles in the emails for consistency.
Landing Pages for Insight Enterprises
A lot of the landing pages started using Adobe Experience Manager. They start also with a client asking for a campaign to lead to a landing page, a whitepaper, an infographic is offered in exchange for contact information. That information eventually leads to a sales call.
I made sure to adhere to not only Insights brand guidelines but also the partners who were paying for the pages construction and advertising.
Pay Per Clicks, billboards & Props
Billboards take a while just for the large file size. Luckily a trick is create a smaller file at the same ratio, like 3:1 and save at a higher resolution, when you blow it up it will keep the clarity. Not much to the PPCs. You find out what the promotion is and create several artboards in Adobe. The great thing about that is you can add resize and make multiples than export them all at once. Streamlines the process and keeps the work flowing out instead of back in with additional ad requests.
After the rebrand there were several events, sometimes they required printing and cutting out props on foam core to be used by staff and partners. Below a set of some I printed, made, and mounted.
Inside Insight, or Insight Inception?
Being reliable, on time, a hard worker, a team player earned me the responsibility or running the Inside Insight application run on Igloo. The good thing was I got to broaden the people I assisted tremendously, I also piled on the workload. Nearly capping each month off with an additional 60 hours on top of the normal day to day 40-45 hr weeks. It was a big learning experience I never heard of Igloo and had to learn it third hand after two previous employees left.
I got to produce some really rewarding items, A Noble Cause page that tracked our donations, A Reach program that was designed from the bottom up, Status recorders that would update with minimal effort or code, and tons of internal messaging and a newsletter.
