Goal:
Pay Per Clicks, billboards & Props
Process:
Billboards take a while just for the large file size. Luckily a trick is create a smaller file at the same ratio, like 3:1 and save at a higher resolution, when you blow it up it will keep the clarity. Not much to the PPCs. You find out what the promotion is and create several artboards in Adobe. The great thing about that is you can add resize and make multiples than export them all at once. Streamlines the process and keeps the work flowing out instead of back in with additional ad requests.
Props
After the rebrand there were several events, sometimes they required printing and cutting out props on foam core to be used by staff and partners. Below a set of some I printed, made, and mounted.
