Goal:
Merch to Sell, Merch to Buy
Process:
I created a ton of store signs, posters, fliers, and displays. Some of the fun projects included stickers, record store day posters, and t-shirts for Comicon.
Zia Merchandise
art
Zia Film Festivals
Goal:
Create Movie Screen Slide for Zia Records
Process:
The process included direction from managers to include record store day, family feel, colors, bright and bold.
I started first with getting the record store day content. I found tons of photos on our social media sites to use on top and designed the grungy lines which are based on a field where the theaters were built upon that used to grow corn. After a couple tweaks and such, we ended with the slide on the left.
For the Horror Scifi slide, I was asked to create something fun, memorable and along the theme of the slide. I was given some pointers from a manager for colors or how large the slide should be. Some positioning tweaks were used and lots of piecing various comps together to get the desired effect below.
RideNow Powersports
Goal:
Timely & Clean ads for weekly publication
Process:
Ads could be based on a sale, or promotion from one of the various companies we were affiliated with. Created in photoshop and indesign these were my first big start into graphic design as a professional. With that I learned deadlines, how late and quickly I could work, and edits.
Gallery:
Here are a sample of other ads, flyers banners or logos I created while I was the graphic designer at RideNow Powersports.
Cycle Trader Ads
Direct Mailers
Produced for various promotions, open houses, events or specials. Later we would start to switch to online marketing and Pay Per Click ads.
RideNow Girls Logo
I was tasked with utilizing current brand guidelines for the RideNow logo but implement a logo for the young ladies who would help promote at events and various outings. Utilizing sketches, and illustrator we landed on the logos below that were used for events, tshirts, bike washes, posters and merchandise.
RideNow Commercial
Goal:
Commercials and Animations
Process:
Once marketing efforts started to branch out to TV and online we needed a more eye-catching logo. Using After Effects I took our standard white logo and animated text sliding next to it to show case all the various things RideNow sells and fading in the now. Once the fade is solid for a full second I transitioned out the white with a blur effect and brought in the full-color logo that was hiding underneath it. Using some basic masks and feathering some lighting effects over to produce the shine and glimmer that appears in the animation.
Test Footage:
Utilizing our affiliation with Yamaha I downloaded one of their promotional videos used by all dealers. I applied a basic logo to the beginning and the animated logo to the end to show what a full commercial would look like.