Kyle Mooney - Creative

I am creative, working the web to make it better, I am a shark guru & I am all for positive energy!

Motion Graphics

Insight Rebrand Videos

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Goal:

Rebrand like you mean it

Process:

With 2016 came a new logo, values, and push to make Insight more modern and clean. We wanted to build momentum around the new brand without spoiling the new logo just yet. Below are two videos put together by marketing. The shapes I created with the help of Richie Martin, with the audio at the end.

Closer to Launch Video

The second Richie gathered all the clips and I helped edit them so the timing was closer to the jokes and punches to the music. I don’t recall if I created the Hi graphic or slides after or if that belongs to Chris Reddoch a talented graphic designer. So I will just give both credit since this definitely was a team effort. Not every day you create marketing for a fortune 500 company.

RideNow Commercial

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Goal:

Commercials and Animations

Process:

Once marketing efforts started to branch out to TV and online we needed a more eye-catching logo. Using After Effects I took our standard white logo and animated text sliding next to it to show case all the various things RideNow sells and fading in the now. Once the fade is solid for a full second I transitioned out the white with a blur effect and brought in the full-color logo that was hiding underneath it. Using some basic masks and feathering some lighting effects over to produce the shine and glimmer that appears in the animation.

Test Footage:

Utilizing our affiliation with Yamaha I downloaded one of their promotional videos used by all dealers. I applied a basic logo to the beginning and the animated logo to the end to show what a full commercial would look like.