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Kyle Mooney - Creative

I am creative, working the web to make it better, I am a shark guru & I am all for positive energy!

Mooney

Insight Digital Signs

March 17, 2015 By Mooney Leave a Comment

Goal:

Posters & internal ads Promote contests

Process:

I would receive copy describing the new content that the partner was promoting. Sometimes images were provided but usually, we had the freedom to design what we felt would tell the content the best.

 

Values Posters:

During Insight’s rebrand structuring, the marketing team was tasked with designing new posters to reflect the new values of the company. Here are some I created.

values poster
values poster
values poster
values poster
values poster
values poster

Digital Posters:

Digital Incrementals
Digital Incrementals
Digital Incrementals
Digital Incrementals
Digital Incrementals
Digital Incrementals
Digital Incrementals
Digital Incrementals
Digital Incrementals
Digital Incrementals
Digital Incrementals
Digital Incrementals

Live Examples:

Display examples. Insight also had several walls with monitors called 4squares. Usually, when a digital poster was created we created a 4Square as well.

Digital Incrementals
Digital Incrementals
Digital Incrementals

Filed Under: Uncategorized

Insight Intranet

February 12, 2015 By Mooney Leave a Comment

Goal:

Inside Insight, or Insight Inception?

Process:

Being reliable, on time, a hard worker, a team player earned me the responsibility or running the Inside Insight application run on Igloo. The good thing was I got to broaden the people I assisted tremendously, I also piled on the workload. Nearly capping each month off with an additional 60 hours on top of the normal day to day 40-45 hr weeks. It was a big learning experience I never heard of Igloo and had to learn it third hand after two previous employees left.

I got to produce some really rewarding items, A Noble Cause page that tracked our donations, A Reach program that was designed from the bottom up, Status recorders that would update with minimal effort or code, and tons of internal messaging and a newsletter.

 
Insight
Insight
Insight
Insight
Insight
Insight

Filed Under: art, back end, coding, concept, email, front end, graphic design, ui/ux, web

Zia Records Store Signs

June 24, 2008 By Mooney Leave a Comment

Goal:

Kid Tested, Mother approved. SIGNS

Process:

“Hey, I need a sign, “from God?” I said. Nope, just a book sign for Thunderbird.” – Michael

That’s pretty much how it would go. I created some compositions of signs, once approved I would lay out the design on either large plotted paper or newsprint before cutting on foam core, lot’s of hot glue, nails, staples, tears, blood, and more glue. Some are still up today, some are a fond memory of simpler times. I used to be a lot more sticky back then.

 
Zia Records
Zia Records
Zia Records
Zia Records
Zia Records
 

Filed Under: art, building, concept, drawing, graphic design, sketches, weekend-warrior

Zia Merchandise

April 11, 2008 By Mooney Leave a Comment

Goal:

Merch to Sell, Merch to Buy

Process:

I created a ton of store signs, posters, fliers, and displays. Some of the fun projects included stickers, record store day posters, and t-shirts for Comicon.

 
Zia Records
Zia Records

Zia Records

Filed Under: art, concept, graphic design, marketing

Zia Film Festivals

March 18, 2008 By Mooney Leave a Comment

Goal:

Create Movie Screen Slide for Zia Records

Process:

The process included direction from managers to include record store day, family feel, colors, bright and bold.

I started first with getting the record store day content. I found tons of photos on our social media sites to use on top and designed the grungy lines which are based on a field where the theaters were built upon that used to grow corn. After a couple tweaks and such, we ended with the slide on the left.

For the Horror Scifi slide, I was asked to create something fun, memorable and along the theme of the slide. I was given some pointers from a manager for colors or how large the slide should be. Some positioning tweaks were used and lots of piecing various comps together to get the desired effect below.

 
Film Festival
Horror Festival
 

Filed Under: art, marketing

RideNow Powersports

May 10, 2007 By Mooney Leave a Comment

Goal:

Timely & Clean ads for weekly publication

Process:

Ads could be based on a sale, or promotion from one of the various companies we were affiliated with. Created in photoshop and indesign these were my first big start into graphic design as a professional. With that I learned deadlines, how late and quickly I could work, and edits.

Trader Ad

Gallery:

Here are a sample of other ads, flyers banners or logos I created while I was the graphic designer at RideNow Powersports.

Cycle Trader Ads

Trader Ad
Trader Ad
Trader Ad
Trader Ad
Trader Ad
Trader Ad
Trader Ad
Trader Ad
Trader Ad
Trader Ad
Trader Ad
Trader Ad

Direct Mailers

Produced for various promotions, open houses, events or specials. Later we would start to switch to online marketing and Pay Per Click ads.

Trader Ad
Trader Ad
Trader Ad
Trader Ad
Trader Ad
Trader Ad

RideNow Girls Logo

I was tasked with utilizing current brand guidelines for the RideNow logo but implement a logo for the young ladies who would help promote at events and various outings. Utilizing sketches, and illustrator we landed on the logos below that were used for events, tshirts, bike washes, posters and merchandise.

RideNow Girls
RideNow Girls

Filed Under: art, marketing

RideNow Commercial

June 18, 2006 By Mooney Leave a Comment

Goal:

Commercials and Animations

Process:

Once marketing efforts started to branch out to TV and online we needed a more eye-catching logo. Using After Effects I took our standard white logo and animated text sliding next to it to show case all the various things RideNow sells and fading in the now. Once the fade is solid for a full second I transitioned out the white with a blur effect and brought in the full-color logo that was hiding underneath it. Using some basic masks and feathering some lighting effects over to produce the shine and glimmer that appears in the animation.

Test Footage:

Utilizing our affiliation with Yamaha I downloaded one of their promotional videos used by all dealers. I applied a basic logo to the beginning and the animated logo to the end to show what a full commercial would look like.

Filed Under: art, concept, Motion Graphics

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